Pre-Tertiary Certificate in Marketing and Customer Relationship Management

Mode of Delivery	Face to Face
MQF Level	4
ECTS Credits	30
Duration	1 Year
Price	Contact for pricing

Course Description

The Pre-Tertiary Certificate in Marketing and Customer Relationship Management (CRM) provides learners with a solid foundation in modern
marketing principles and customer relationship strategies. This qualification
introduces the key concepts of marketing management, consumer behavior, branding, digital marketing, and the use of CRM systems to build and sustain strong customer relationships.

Learners will gain practical knowledge of how organizations attract, satisfy,
and retain customers through effective communication, personalized service, and data-driven marketing. The course emphasizes real-world applications across industries — with a particular focus on tourism, hospitality, and
service-oriented businesses — preparing learners for further studies or entry-level marketing and customer service roles.

Entry requirements

MQF Level 3 qualification or equivalent
Good command of English
Basic computer literacy

Progression opportunities

Diploma in Marketing Management, Business Administration, or Tourism Management (MQF Level 5)
Entry-level roles such as Marketing Assistant, CRM Coordinator, Customer Service Officer, or Sales Executive.