Phone: +356 2722 5544
MQF Level 4

Award in Customer Relationship Management (CRM)

Award in Customer Relationship Management (CRM)
Mode of Delivery Face to Face
MQF Level 4
ECTS Credits 15
Duration 6 Months
Price Contact for pricing

Course Description

The Award in Customer Relationship Management (CRM) is designed to provide learners with essential knowledge and practical skills for managing customer relationships effectively in today’s competitive business environment. This qualification focuses on the principles and practices of building and maintaining strong customer relationships to enhance satisfaction, loyalty, and long-term business success.

Learners will explore the role of CRM systems and technology in capturing customer data, analyzing buying behavior, and developing personalized marketing strategies. The course also highlights the importance of service  quality, communication, and ethical practices in customer interactions — particularly within the tourism and hospitality industries, where customer experience is key to success.

Entry requirements

  • MQF Level 3 qualification or equivalent
  • Proficiency in English
  • Basic computer literacy

Progression opportunities

  • Certificate or Diploma in Marketing, Sales, or Tourism Management (MQF Level 5)
  • Customer-focused roles such as CRM Assistant, Customer Service Executive, Sales Coordinator, or Marketing Support Officer in tourism, hospitality, or other service sectors.